In a BANI world, such as the one we see today, management activities in companies are so absorbing that decision-makers rarely have time to analyze the alignment of practices with the established vision; organizational culture emerges much more through routine actions than through conscious acts.

Analyzing and intervening in organizational culture is important to align behaviors, values, and practices with the company's purpose and strategy, promoting sustainable performance and effective adaptation to changes.

Objective

To redefine the company's strategic business positioning for the years ahead, the image perceived by stakeholders, and the implications for the Marketing strategy.

What we will work on

The company in the current and future context;

The company's Mission and Purpose;

The company's Vision and Values;

Corporate Identity that involves Stakeholders;

Impacting the perceived Organizational Culture.